There's just something about owning a piece of designer clothing that brings a little happiness, however fleeting or superficial. My budget has never allowed me to own anything by Isabel Marant, so I was super excited to learn that to mark World AIDS Day, Gap is introducing an exclusive tee by Mlle. Marant, one of my all-time fave designers. Printed on Gap’s classic heather grey v-neck tee in a boyish over-sized style, the playfully print and slouchy silhouette epitomize the under-stated easy style of Isabel’s collection. Strictly limited edition, the t-shirt is $39.95 and will be sold from November 28th in select Canadian Gap stores: Toronto Eaton Centre and Bloor Street in Toronto, Montreal Eaton Centre in Montreal, and Chinook Centre in Calgary. Fifty per cent of profits from the sale of all tees will go to the Global Fund to help eliminate AIDS in Africa.
Isabel Marant comments, “I am very thrilled that Gap has given me the opportunity to contribute to such an important cause. This is one of those rare occasions when fashion can do something to help make the world a slightly better place. I am more than honoured to follow in the steps of the impressive collaborators who have worked on the RED project before me”.
I'm always happy to see when fashion can help (even just a teeny, tiny bit) to make the world a better, healthier place.