Photos by RLR
Last night, the fashion crowd at Heritage Court was a little giddy. We were the breathless fans and Joe Mimran was our Justin Bieber. He sat in the front row at his wife's Pink Tartan show (more on that later), cool as a Loblaws cucumber with his flowing silver mane and bright orange scarf, beaming confidently even though his own show was less than an hour away. He's a devoted husband, a silver fox and makes super cute clothes which I can totally afford. Sigh.
Back before Joe came along, buying your pants at the grocery store was something you tried to do in relative secrecy so it seems almost counterintuitive that it should be the hot ticket of Fashion Week. Still, the Joe Fresh Style show manages to draw the most high-profile crowd and the collections are dependably pretty, casual and totally chic. Given that the line's only been around since 2006 and with his NY store set to open this Fall, Joe, like the Biebs, is practically prepubescent. A Canadian brand on the cusp of global domination? I'm picturing Joe in 3-D in theatres this fall. To the border-hopping haters, all I can say is 'never say never'.
For Fall 2011, Joe referenced the era-du-moment, with seventies-inspired silhouettes and happy brights. Camels and shades of white were punctuated by juicy orange, sky blue and kelly green. Hints of gold rounded out the collection and the thoroughly modern neoprene coats were a big hit - I even spotted several poker-faced editors smile (just a little), before reaching for their Blackberries. Tweet tweet.
My must-haves for Fall? I must, must, must have the gold brogues, neoprene coats in EVERY colour (worn with a crisp, white shirt) and the metallic leather-fringed mini skirts - and I wonder why my grocery bills keep going up..
Check out pics from last night's show by clicking on the thumbnails below (photos courtesy George Pimentel/WireImage):
