SEASONLESS STYLE: Buy Now/Wear All Year

Love this seasonless look from the InWear Summer '14 Campaign. via InWear

Originally posted in The Fashion Scoop

Smack dab in the middle of summer, we're often faced with the toughest of dilemmas: to buy, or not to buy? I mean, should you pick up that cute sundress right now, even if it's on mega sale? How about sandals, or bathing suits or super trendy pieces that might be SO last year once next summer arrives. Yet looking at all of the chunky knits and fall boots making their way into stores just doesn't feel right when it's a balmy 25 degree day.

The idea of seasonless dressing has always made sense but it's especially relevant to our generation. We live in a world where it can be as freezing in your air-conditioned cubicle as on a cold December day. And in the winter, we're usually hot-flashy, whether chilling in front of our gas fireplaces or cruising to work on our (literally) hot bums. 

Want to know the trick to shopping smart this month? Make this mental note to self: Can I wear it all year? From denim to dresses, scroll through the slideshow below for 40 seasonless pieces that'll get you through the entire year without having to make a full wardrobe switch. And when it gets really cold again, just add a parka. Ooops....did I say that out loud? Sorry, you can go back to your air-conditioning now...

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WIN IT! A Sneak Peek at RW&CO's Stunning Fall Campaign + Giveaway

All pics courtesy RW&CO.

Originally posted in The LOOK

I don't want to rush your summer - I mean, I know that it just arrived a few weeks ago. But I just have to share the stunning RW&CO. fall campaign and lookbook with you. I haven't been this excited about a Canadian brand makeover in a looong time. RW&CO. is moving towards a sophisticated yet decidedly edgier look for fall with a very Montréalaise vibe. The campaign pics capture real-life pair, Francisco Lachowski and Jessiann Gravel Beland (how cute are they?!) wearing a collection that will make any street-style lover swoon. It's all totally wearable for our Canadian weather but I'm super impressed by the thoughtful little details, too; fur-trimmed coats with faux-leather trim, wool wide-brimmed and baseball hats that I can't wait to put on, and the prettiest cable-knit sweaters, perfect for cozying up on a cold day. Sorry...won't go there again...

See all of the stunning pics from the RW&CO. fall campaign and lookbook, then be sure to enter our exclusive contest below.

GOOD LUCK and happy Friday! #yay

SEE THE FULL ARTICLE AND ENTER CONTEST HERE...

All About Target x Altuzarra

I can pretty much count on a monthly press release announcing a new collaboration. Since I'm not yet jaded (I promise) and I sincerely love fashion, I still feel that twinge of excitement when I hear the news.  This time around, Target has partnered up (way up) with Altuzarra, the luxury fashion label known for its mix of French sophistication and American ease. Yum. The limited-edition collection of women’s ready-to-wear apparel, accessories and shoes will include more than 30 items, ranging in price from $17.99 to $89.99 for apparel, and $29.99 to $79.99 for shoes and accessories.

  “As a designer, I believe firmly in the transformative power of fashion. It has the ability to not only change how you look, but also how you feel,” said Joseph Altuzarra, the brand’s designer and creative director. “I’ve admired the elegance that Target brings to fast fashion. By working together on this capsule collection, we hope to instill a sense of power, confidence and beauty in women everywhere.”  

Like Altuzarra's group of refined, independent fashion fans including Jennifer Lawrence, Kate Bosworth, Cameron Diaz, and Cate Blanchett, I can't wait to git me some Altuzarra. Though I expect those refined women would probably not used the words 'git me some'. Except for J. Law. She would totally throw that down. Mark your calendars: the Target x Altuzarra collection will be available Sept. 14 at most Target stores in the US and Canada, while an edited assortment of the Target collection will be available globally at NET-A-PORTER.COM.

Exciting, right? Is this collab enticing enough to make you wait in line? Or will you, like me, be hitting up NET-A-PORTER in the wee hours of the morning? 

My One-on-One with Sunny Fong

Photo credit: George Pimentel Photography

Ask any fashionable Canadian for a Top 3 of her favourite homegrown designers and she’ll inevitably answer "Sunny Fong." The Toronto-born designer’s edgy aesthetic, signature exquisite detail and pretty-yet-bad-ass designs have fired up red carpets, the small screen (Fong won Season 2 of Project Runway Canada) and Canadian streets since the launch of his label, VAWK, in 2004.

I caught up with VAWK designer, Sunny Fong for iVillage.ca and true to rumour he’s not only nice, but smart, funny and disarmingly down-to-earth (read: Sunny, can we please be friends?)...

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Alexander Wang Arrives at H&M this Fall

Alexander Wang photographed by Steven Klein. Photo courtesy H&M.

Fashionphiles did a few extra fist pumps at Coachella this weekend with the announcement of H&M`s next big designer collab. You`ve heard of Alexander Wang, I`m sure - fashion wunderkind, Parsons grad, Creative Director of Balenciaga, creator of the celeb fav Rocco duffel, etc. etc.

Since 2007, the New York-based designer`s eponymous brand has established itself as cool, current and quintessentially urban, thanks to its easy tailoring and mostly all-black palette. Since Wang has both a men and women`s line, the Alexander Wang for H&M collection will follow suit with apparel and accessories for both men and women.

Alexander Wang says, “I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.” Read: ``You penny-pinching mofos will finally be able to afford my overpriced shit.`` Pardon my street.

The full collection will be available in 250 H&M stores worldwide starting November 6th, 2014. Ex-ci-ting! And also frus-tra-ting. November is SO far away!