LOVE Your Pants with LOFT

Women might wear the pants in most relationships (I may or may not be speaking from personal experience), but how many of us find it tough to find pants that fit? It's nearly impossible to find pants that don't gape at the back, don't give us thunder thighs, and don't give us muffin tops and let us eat them, too. Pant shopping, it turns out, can be a harrowing experience for even the most zen-like among us. 

Luckily LOFT has got it all figured out; They teamed up with Fortini-Campbell, a leading research agency, to get to the bottom (literally) of what women really want when it comes to pants. I'm talking 10,000 women, 4 hour sessions and 400 pairs of pants by LOFT and its competitors. The upshot? The LOFT team measured, re-measured, ripped, and lengthened, leaving no stitch unturned to create the perfect pant. Here's how they did it:

• First they focused on the rear (don't we all?), shortening the pant rise just a little to prevent sagginess and adjusting the rear pocket for ultimate perk appeal.
• Second, they slimmed out the thigh area by using less fabric, thus erasing excess bulk.
• Next, they lowered the knee break slightly to create the illusion of a long, lean leg (LOFT claims that this makes legs look up to 2 inches longer).
• And finally, waistbands were made wider and given an interior lining to smooth and flatten the tummy. 

The best part? This isn't just one pair of pants we're talking about. They have 45 different pairs, in loads of fits, lengths, fabrics, styles, colours and prints to suit every woman. In fact, LOFT guarantees that their pants will fit 9 out of 10 women. I have yet to put these LOFT-y claims to the test but promise to report back the minute I do. SOOO worth a try for the possibility of finding the perfect pant, non? Can't wait to hear what you think. 

P.S - If you're heading to Toronto Eaton Centre next Thursday - Saturday from 3-7 pm, don't miss the LOFT Pant Clinic (see above for details) with shopping expert Theresa Quick. 

The Skinny: Post-Labour Day White Jeans

I know, I know...You already know that it's officially okay to wear white after Labour Day, right? But how many of you know it in theory but never actually put it into practice? My style challenge for you is to rock white jeans after this weekend, and I'm going to make it super easy on you. Before you scoff at the idea, Smart Set makes really great jeans. Full stop. These white skinnies are cool, current and make the perfect addition to your fall wardrobe and because of the black tuxedo stripe, you'll never have to worry about disapproving glances from those not-in-the-know. Wear them with a grey crewneck tee or sweater for lazy days or with a black blouse and pointy-toed pumps to add some excitement to your 9-to-5.

There's a big denim sale on right now at Smart Set so you can pick up these pretties for $30. When's the last time you only spent $30 on a pair of great jeans? Amazing, right?!

Pick up your Tuxedo Stripe Skinnies, $30 at Smart Set

3 Style Secrets You Need to Know

Pretty pics from the J.Crew Fall '13 Style Guide. Photos via J.Crew 

Originally posted in The Fashion Scoop

Birthday cards are lovely, party invites delightful, but nothing makes me more excited than the arrival of the J.Crew catalogue. I love to shop J.Crew but since I can't afford to indulge too often in the clothes themselves, I like to shop the catalogue (or the J.Crew Pinterest boards) for inspiration. Because nobody styles quite like J.Crew; They know how to layer and mix and match and mismatch, always finding things that you wouldn't think would go together, but somehow, they do...

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Want, Want, Want: 3.1 Phillip Lim for Target

All photos courtesy Target 

Things have been a little crazy here lately. Between deadlines, croupy kids, and my new show with iVillage.ca on CMT (more on that soon!), it's enough to drive any blogette to NET-A-PORTER. Luckily, these pics from the new 3.1 Phillip Lim for Target Collection landed in my inbox last week, just in time to appease my stressed-out need to power shop. Phillip Lim is kind of the It guy right now, with the consistently best accessory collections and a banging wardrobe to match.  This newest collab is going to require some serious shopping commitment on your part - I'm not saying you'll need to tent it, exactly, but you'll need to arrive pretty early for any shot at the handbags.

The collection ranges from $19.99 to $299.99 (peanuts for anything Lim) and will be available starting (and possibly ending) Sept 15th at ALL Canadian Target locations. In the meantime, you can start making your shopping list below. Can't wait to hear which pieces you score.

Happy Friday, beauties! Hope you enjoy every minute of these last summer weekends (sniff!)

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Found: A Floral Stunner

Originally posted in The LOOK

How pretty is this necklace? SO pretty. Pair it with your blouses and pencil skirts to score loads of compliments from your co-workers, or wear it with your basic tees and jeans for some surprising daytime sparkle. Don't you just love?! 

Pick up your Floral Statement Necklace ($35) at ALDO