TOPSHOP opens tomorrow!
YAY! After months of buzz, hype and the like, Canada's first TOPSHOP and TOPMAN stores officially open tomorrow! Housed in Yorkdale Mall's The Bay, the UK-based brand will boast the same selection of trend-conscious pieces, specialized collaborations, and bespoke services that both brands have become internationally known for.
So, what can you expect? Yorkdale's TOPSHOP and TOPMAN will evoke the spirit of London’s iconic Oxford Circus store. With just over 15,000 square feet of retail space, the store will span two floors within the Bay. Polished black glass portal entries, matte porcelain flooring and white neon signage, will embrace the brands’ signature look.
"The opening of TOPSHOP and TOPMAN signifies a momentous occasion for The Bay as we celebrate our first flagship, bringing a UK fashion landmark home to Canadians,” says Bonnie Brooks, President and CEO, The Bay. “We are excited to open the doors of the Yorkdale location to consumers on October 5th, and look forward to rolling out more flagships across Canada in the near future.”
Treats! To kick-start the festivities, the first 10 shoppers in line will each receive a $200 TOPSHOP gift card. Plus, shoppers will also have an opportunity to capture their favourite style scores in a special, in-store photo booth, and will be treated to complimentary TOPSHOP make-overs & homemade treats. During the grand opening day, customers will be encouraged to enter the TOPSHOP London Calling contest, for a chance to win 2 tickets to London, including flights and 3 night’s accommodation, 2 tickets to the Topshop Unique Show, and a pre-trip shopping spree!
S'gonna be a party y'all Live DJs will provide entertainment over opening weekend and an exclusive TOPMAN branded playbutton will be awarded with any purchase over $50. Throughout the city, TOPSHOP TOPMAN street teams will surprise Torontonians with pre-loaded giftcards. For the best chance of keeping up with the TOPSHOP TOPMAN team, style-savvy consumers are encouraged to follow TOPSHOP TOPMAN tweets.
Don't Miss: Collaborations with Simone Rocha and Michael van der Ham; Smoke & Mirrors, a '70s-inspired cosmetic line; emerging menswear designers including Uniforms for the Dedicated, Daniel Jackson, and David David; special, limited edition and Exclusive Canada-inspired TOPSHOP and TOPMAN items available for the duration of the launch period.
Can't Make it in?
- Canadian online shopping, an international first, will launch on October 5th at thebay.com/topshop and thebay.com/topman.
- A Canadian specific social media presence has been created to keep fans across the country up to date on the brand. Twitter: twitter.com/topshop_canada and twitter.com/topmanCA Facebook: facebook.com/topshopcanada and facebook.com/topmancanada
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