About the BOY

Photo courtesy Zara

The BOY Project launches today and I'm super excited to share our latest venture with you. It's a brief two month foray into the plaid, camo and business-suited (but hopefully never together) world of guy's fashion, with the tips, threads and rules-of-thumb guys need to know. 

I hope you'll submit lots of questions, as this site is all about helping your guy achieve enviable style. Simply submit a query on his behalf - whether it's what to wear to a wedding, which accessories to pair with his suit, or a 'Help, my husband only ever wears plaid'. Better yet, get your guy on the site stat so he can control his own fashion destiny.

Hope you love - can't wait to hear what you think! Simply click on The BOY Project tab above or click here to check it out!