ALDO Launches #FriendsFight Campaign

 

Photos courtesy ALDO

Though it might surprise many, ALDO is about more than just pretty shoes, and has raised an impressive $10 million (!) towards international AIDS efforts over the past 30 years. Now, ALDO is urging everyone to join its continued fight against AIDS with the launch of its new #FriendsFight Campaign. 

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet,” said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. “This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

The unisex bracelets, available in red, black, navy and mint and designed in collaboration with Waris Loves You, will retail for $5 with 100% of net proceeds donated to Partners in Health, a non-profit whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at www.aldoshoes.com starting Feb 1st, 2014. Buy one, or stack 'em up. Either way, you'll be helping an amazing cause. 

So, wanna fight?

xx