GIFTS THAT GIVE BACK | Why You Should Shop for GEN1 This Holiday Season

It might be what's inside that counts but when it comes to gift giving this year, might be time to reconsider the outside, too. The new Canadian Women's Foundation Shop for GEN1 collection features party supplies and gifting-made-chic finds that give back in a big way.

Before you go ahead and pick up just any random wrap, consider this: 100% of the net profits from the line are invested in emergency shelters, programs that help women rebuild their lives from abuse and prevention program designed to teach young people how to put an end to violence - for good. The Foundation's aim? Help build the first generation of women in Canada to experience true gender equality and live without the fear of violence. And you thought it was all just pretty packaging. 

Find the Shop for GEN1 line at WINNERS and HomeSense stores now, perfect for adding meaning to any gift or gathering this holiday season.