The All New Jean Machine

I love the idea of jean shopping but in practice? Let's just say it can be overwhelming. A few weeks ago, Jean Machine asked me to be one of the first to come in and shop their newly remerchandised store at Toronto Eaton Centre and since I hadn't set foot in the store in a few years, could not wait to check it out. After all, I bought my first pair of Silvers at Jean Machine with my first real paycheque and picked up many more pairs throughout the years, so we have a long history of hits and misses. Oh, if those changerooms could talk...

The invite to check out the new Jean Machine store came with a few exciting promises: a new and improved product mix (curated with the help of famed fashion/creative director, Susie Sheffman), a little personal shopping help from Jean Machine's expert in-store stylists, plus a $200 credit to pick out a full look. Um, yay?!

I showed up at Toronto Eaton Centre and right away, noticed the super cute campaign styling and a slightly more airy feel to the space than before. I was greeted by the team of Jean Machine beauties, eager to help me find my perfect pair. I let them have their way with me. 'Size me up, show me what's new. Only one thing: no blue. I want black.'

I passed loads of jeans, all beautifully organized by fit to make the jean-shopping process more manageable and was thrilled to see some of my favourite denim brands in stock throughout the store plus other labels I love like Soia & Kyo, ONLY, and Vero Moda. Beyond jeans, I saw loads of gorgeous coats, some super pretty dresses and fashion-girl musts like felt fedoras and oversized plaid scarves.

The girls picked out a dozen super pretty pieces (mostly black) and I had a super fun try-on sesh. While one Jean Machiner was rooting for an emerald blouse and body-hugging leggings, it just wasn't me. So we agreed that I should go for all black with loads of texture to keep it interesting. Being a mom can make you feel too good, if that makes sense. I needed some pieces with edge.

I ended up with a Guess faux-fur vest which I LOVE, a pair of perfect faux leather joggers from YDE Studio and a fun textured black tee. They look great together but I especially love that I'll be able to easily mix each piece into my wardrobe this winter.

If you haven't had the chance, be sure to check out the new Jean Machine. You'll love what they've done with the place.