SO SHADY | J. Crew's First Ever Sunglasses Collection Is Finally Here

As someone who can't help herself around sunglasses, I'm always on the lookout for fresh new specs to add to my collection. So when I found out that J.Crew launched its first-ever sunglasses collection today, I had to share the news (and pretty pics) with you. 

J.Crew partnered up with NYC-based Marchon for its first collection, featuring scratch-resistant, 100% UV protected lenses. The frames are made entirely by hand in high quality acetate and the sleek and supposedly super-stable hinge was designed by Dame Jenna Lyons herself. With 5 women's and 3 men's styles, the collection features a variety of fun prints and colours that are seriously toying with my shopping self-control.  

Check out the collection for yourself. The sunglasses are available now in J.Crew stores or online at jcrew.com and range in price from $128-$168 CDN. 

Hmmm...I'm thinking the top-right tortoises. And you?

Goop x J.Crew

 

The ever-gorgeous Gwyneth in her picks of the season from J.Crew - Photo via J.Crew & goop

J.Crew just unveiled an exciting new relationship with goop – the weekly online lifestyle publication by my all-time style idol, Gwyneth Paltrow.

Goop partnered with J.Crew, styling their “Picks of the Season” into eight head-to toe-looks for Fall, featuring the goop founder and editor-in-chief.  The photos include Italian Cashmere, Thomas Mason Boy shirts, the Minnie pant, Edie handbag, & Stubbs & Wooton for J.Crew velvet slippers, among others.

“The team has always been fans of Gwyneth’s personal style.  She has a relaxed ease and a natural sexiness.  Goop is a frequent online stop for me, so having the opportunity to partner with them was incredibly exciting.  Cool style. Cool site.  We couldn’t be more thrilled.” ­­­-­­­ Jenna Lyons, President & Executive Creative Director.

To check out Gwyneth in all 8 looks, check out this week's feature at goop.  Love her! Can you even imagine that girl's closet?