LABEL LOVE | FRAANKLIN

The Souvenir Toronto girls show off their FRAANKLIN scarves. Via FRAANKLIN on Instagram

Have you heard of FRAANKLIN yet? My stylish cousin just introduced me to the Toronto brand and I have to share the label love with you. FRAANKLIN scarves are total stunners. The team works with its designers in Germany and NY, then sources the finest materials from around the world - New Zealand wool, German blends and Inner Mongolian Cashmere. Scarves are then produced in-house under strict socially responsible standards. 

Aside from that, here's all you really need to know - no matter what material you choose (yes, even the acrylic ones), FRAANKLIN scarves are so cozy, so generous, so luxurious-feeling, they will ruin you for every other. I wore mine all week and have never enjoyed the winter weather quite so much. Whether you're gifting or simply want to treat yo-self, here are some of my top picks rocked beautifully by those in-the-know (I'm especially smitten with the reversible line - I'm convinced every cool girl needs at least one). 

Happy, happy Fri! 

via big.chantelle on Instagram

Grey Plaid Reverse Houndstooth, $85, FRAANKLIN

via 6 by Gee Beauty on Instagram

Hunter Green Reverse Plaid Herringbone, $85, FRAANKLIN

via dearlynnjewelry on Instagram

Contemporary Royal Plaid, $65, FRAANKLIN

Lauren Soper via FRAANKLIN on Instagram

Merlot Plaid Reverse Herringbone, $85, FRAANKLIN