Over the MOON

All photos courtesy Mimran Group Inc./MOON

In my back-to-school rush, I wasn't able to attend the MOON Fall Preview last week but just got my paws on the pretty collection pics.  I can always count on the brand for unique, affordable finds, perfect for seamlessly strutting from boardroom to boîte.  The fall collection features modern-meets-classic silhouettes, bold colour-blocking and textured knits.  More than anything, its the jewel-toned colour palette I love most;  pops of magenta, cherry, turquoise and tangerine set against a more subdued backdrop of black, cream, navy, mushroom and caramel.  My fave pieces?  The cherry ottoman dress and the magenta lace pencil skirt (both currently en route to my house! yay! Love blogger fringe benefits) and that mustard bow dress (top pic) which I cannot wait to welcome into my closet. 

Until now, MOON has only been available at The Bay but starting Sept 15th, you'll be able to shop MOON 24/7 with the launch of its new online shop, moonapparel.ca.  There, you'll find MOON's collection of sleek dresses, expertly tailored toppers and double-knit slim pants, all under $119.  To complement the line, MOON will offer accessory designer collabs with covetable brands, like Sorichetti leather handbags and Chan Luu's gorgeous cashmere and silk scarves.  Oh, and free shipping & returns, too.  What's up with the Mimran family? I want some of that magic.  Perhaps Mimran is the new Midas?

Click on the thumbnails to check out the fall collection below.  Oh, and last thing (I promise): If you're in Toronto, don't miss MOON's Pop-Up Shop happening Sept 14-16 from 11am-6pm at 171 East Liberty St (Suite 360) in Liberty Village for first dibs at the new F/W 2012 Collection. Plus, if you 'like' MOON Apparel on Facebook, you'll score a 20% discount. Sweet!

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Fly Me to the MOON

       Serious sibling revelry here:  Tamara and Jordin Mimran, the refreshingly friendly design duo behind The Bay's MOON Apparel - photo courtesy MOON                                                                                                                                                                                                                                                                                                                                       

 

Models show off MOON's Fall/Winter Collection to a snap-happy crowd - photos by RLR

Leigh Lezark and Geordon Nicol of The Misshapes.  I have yet to see their teeth. Photo courtesy MOON.    

 A tableau of pretty young things, ready to tackle fall in style.   Photo by RLR.  

 

Clearly, Leigh Lezark does not find me amusing.   Photo by RLR.

Two of my favourite looks of the night.  Photo by RLR.

A well-dressed crowd celebrates MOON's 1st anniversary and menswear debut.  Photo by RLR.

 Images from MOON's Fall 2011 Campaign - Photo courtesy MOON Apparel

Seems like everything the Mimran family touches turns to fashion gold.  Whether Joe, Kimberley or Saul, the whole fam seems to have that rare knack of melding smart business sense with creative vision.

Tamara and Jordin Mimran, Saul's kids, hosted MOON's 1st Anniversary party and its first foray into menswear last Thursday night, with a presentation of their new fall/winter collection.  The brother-sister duo have worked closely with their dad and Alfred Sung to create an accessible line of modern classics for young urbanites, proving that the new generation of Mimrans is poised for more Canadian fashion domination.  I made my way to Malaparte, super curious to see what the brand has in store for the new season.  Too-cool-for-school D.Js Leigh Lezark and Geordon Nicol of the Misshapes spun (?) chilled-out tracks, while the fashion crowd happily mingled away.  Models lined up, men first, ladies next, posing on a podium in front of a massive yoga-ball, perhaps trying to tout the benefits of a balanced lifestyle... Oh wait, that was a MOON you say?!  Those Mimrans are so smart!  

The menswear line was a mix of modern outerwear, merino wool knits and tailored separates.  Stand-outs for me included the military-inspired pieces and quilted black blazer ($89).  It was a safe but solid first collection and I really hope they push the envelope even more next season.

Womenswear is where MOON really hit its stride with 70s-inspired pieces, refined military looks and a covetable collection of knits.  I was excited to see that MOON has its own pretty version of the season's must-have navy lace dress ($89).  My favourite look of the night?  A navy lace skirt ($75) paired with an oversized plunge-neck sweater.  I'll definitely be hitting up MOON for its mohair sweaters and knit dresses this fall.    

MOON Apparel is sold exclusively at The Bay stores nationwide.  Prices range from $19 - $175.  For more images, videos and product info, check out moonapparel.ca