BEAUTY NEWS: Joe Fresh to Launch First-Ever Skincare Line

I make it a personal policy to never scrimp on my skincare. But after hearing a few top editors gush all about the new Joe Fresh skincare range set to hit store shelves this September, I just had to check it out. Cheap, hardworking and full of good-for-you ingredients? Pshaw. Then one of Joe Fresh's top marketing beauties, Katie, walked me through the products and I was sold. The line, Joe Fresh's first-ever foray into skincare, is made with botanical, naturally-derived ingredients including a cleanser, moisturizers, a toner and daily/nightly skincare. Formulated and manufactured in Canada (I know!), the range is free of parabens, sulfates and synthetic fragrances. Plus, no animal testing is conducted with the products.

Beauty buffs can choose from nine items, designed to work in concert to leave skin clean and luminous. The collection includes: Citrus Facial Cleanser ($12), Facial Toner ($12), Gentle Clay Mask ($16), Face Serum ($19), Eye Cream ($19), Oil-Free Moisturizing Day Cream ($16), Moisturizing Day Cream ($16), Night Cream ($19), and Universal CC Cream ($16).

“Fresh, healthy-looking skin is the foundation of beauty. Our goal was to create a regimen of highly effective, and accessibly-priced, products that truly work to address the daily skincare needs of every woman,” said Joe Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, for Loblaw Companies Limited. “I’m thrilled to be introducing a skincare range that is formulated with naturally-derived ingredients such as Rose Hip Seed Oil, toning Green Tea Extract, Peptides and Hyaluronic Acid. These nine new products work in unison to help make skin appear fresher, more even-toned and younger looking. The range is the ideal addition and complement to our popular Joe Fresh colour cosmetics collection that first debuted in 2009.”

Here's what you can expect:

Citrus Facial Cleanser: Refreshes and cleans skin with extracts of Grapefruit Seed, Green Tea and Aloe Leaf. Leaves skin feeling energized and toned.

Facial Toner: A gentle and soothing facial toner that refreshes, nourishes and smoothes skin with extracts of Cucumber Fruit, Chamomile Flower and Green Tea.

Moisturizing Day Cream: Formulated with natural plant oils of Rose Hip Seed, Sea Buckthorn and Sweet Almond, as well as Peptides, this day cream hydrates and smoothes the face. Fine lines appear less visible and skin appears younger and more radiant.

Oil-Free Moisturizing Day Cream: An oil-free formula that moisturizes, conditions and firms with Rose Hip Seed Extract, Cucumber Fruit Extract, Peptides and Green Tea Extract. Fine lines appear smoother for younger looking and radiant skin.

Face Serum: Restores the appearance of the skin’s natural glow with conditioners and emollients. Formulated with Rose Hip Seed Oil, Hyaluronic Acid, Peptides and Sea Buckthorn Oil, the serum adds radiance to any complexion.

Night Cream: A hydrating Night Cream with Rose Hip Seed Oil, Hyaluronic Acid, Skin Peptides and Olive Fruit Oil. Replenishes skin’s natural moisture and reduces the appearance of fine wrinkles.

Eye Cream: Formulated with nourishing Rose Hip Seed Oil, hydrating Avocado Oil and calming Chamomile Flower Extract, this eye cream conditions the eye area and reduces the appearance of fine lines and dark circles.

Gentle Clay Mask: A face mask formulated with Arctic Mineral Mud, Green Tea Extract, Cucumber Fruit Extract and Chamomile. It exfoliates, tones and hydrates skin with the added benefit of mild astringent properties.

Universal CC Cream: A Colour-Correcting face cream that reduces the appearance of fine lines and wrinkles for more even-looking skin tone. Hyaluronic Acid, Amcemella Oleracea Extract and Peptides create a smooth and powder-soft finish to the skin. For daily use after moisturizer and before foundation.

The new Joe Fresh skin care range will be available exclusively at 311 Joe Fresh Beauty Bar locations within Loblaw Companies Ltd. stores in Canada this September. Totally worth a try, don't you think?

Happy Friday! Happy weekend! Yaaaaay!

CHEAP THRILLS: See the Sexy New Joseph Altuzarra for Target Collection

Photos courtesy Target.

Originally posted in The LOOK.

With the upcoming 50 Shades of Grey flick on the horizon (you've seen the steamy trailer, right?), I've noticed a return to unapologetically sexy dressing. With stretched schedules and everyday stresses putting constant pressure on us all,  a little bit of lace here and a sexy stiletto there can work miracles at making you feel like a natural woman (woma-a-an). 

Target's newest designer collab with Parisian label Altuzarra takes seductive dressing to the next level with a limited-edition collection of women’s apparel, accessories and shoes for fall. At only 31, Joseph Altuzarra has quickly become one of fashion's youngest, most respected designers, winning a slew of international prizes including the 2014 CFDA Womenswear Designer of the Year Award.

“One of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel," says Altuzarra.

So, apparently this collection is designed to transform you into a vixen with its tailored suits (your 9-to-5 will never be the same), flowy dresses and sexy heels for the modern, feminine, confident woman. As for this modern woman? I've got my bedroom eyes trained on the Romanian swiss-dot black maxi, the cropped faux fur jacket (insane!), the tailored blazers, and those crazy sexy over-the-knee boots. Va-va-voom, non? To add to the temptation, the collection ranges from only $18.99 to $89.99, making this one of the most affordable Target designer collabs to date. Yes, yes, yes!

Mark your calendars, ladies: Joseph Altuzarra for Target launches September 14^th at mostTarget stores across Canada with a select assortment also available on NET-A-PORTER.com.  

Take a peek at the entire Joseph Altuzarra for Target collection below. I know, I'm such a tease...

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SHOE LOVE: InStyle x Nine West Fall Collection

Photo via Nine West

A storm hit our new house last night, both literally and figuratively, so I couldn't make it into Toronto for the InStyle for Nine West fall launch party. Won't bore you with the dets. But did a storm ever stop me from shoe shopping? Nein. Niet. I spent the evening perusing the brand new collection, its largest offering yet of editor-designed shoes, handbags and jewellery.

The fall collection comprises 6 brand new shoe styles in calf hair, suede and leather in a sophisticated palette of navy, cabernet, leopard and camo, ranging from $100 - $175. I'm currently torn between the leopard ankle-strap pointy-toe and the strappy black suede stiletto. Thinking stiletto...yes, stilettooohhhh.

The small but mighty jewellery and handbag collection includes a convertible clutch and satchel featuring leopard and gold accents and silver and gold knot bangles and collars ranging from $50 - $295. 

The InStyle for Nine West capsule collection just arrived in Nine West stores and online with free shipping at ninewest.ca. It's back to school season. Think you deserve a little something...

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All About Target x Altuzarra

I can pretty much count on a monthly press release announcing a new collaboration. Since I'm not yet jaded (I promise) and I sincerely love fashion, I still feel that twinge of excitement when I hear the news.  This time around, Target has partnered up (way up) with Altuzarra, the luxury fashion label known for its mix of French sophistication and American ease. Yum. The limited-edition collection of women’s ready-to-wear apparel, accessories and shoes will include more than 30 items, ranging in price from $17.99 to $89.99 for apparel, and $29.99 to $79.99 for shoes and accessories.

  “As a designer, I believe firmly in the transformative power of fashion. It has the ability to not only change how you look, but also how you feel,” said Joseph Altuzarra, the brand’s designer and creative director. “I’ve admired the elegance that Target brings to fast fashion. By working together on this capsule collection, we hope to instill a sense of power, confidence and beauty in women everywhere.”  

Like Altuzarra's group of refined, independent fashion fans including Jennifer Lawrence, Kate Bosworth, Cameron Diaz, and Cate Blanchett, I can't wait to git me some Altuzarra. Though I expect those refined women would probably not used the words 'git me some'. Except for J. Law. She would totally throw that down. Mark your calendars: the Target x Altuzarra collection will be available Sept. 14 at most Target stores in the US and Canada, while an edited assortment of the Target collection will be available globally at NET-A-PORTER.COM.

Exciting, right? Is this collab enticing enough to make you wait in line? Or will you, like me, be hitting up NET-A-PORTER in the wee hours of the morning? 

Canadian Brand We Love: Roots

Most fashion brands are just that: fashion brands. Roots, on the other hand, has managed to become an integral part of Canada’s DNA, going far beyond just shoes and super comfy sweatshirts. I revisit the beloved homegrown store in my article this week for iVillage.ca for a look at why, after over 40 years, we still can’t get enough of Roots...

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