A Hair Save From Clairol

Anyone who knows me understands that my hair is not big on my list of priorities. It goes: family, friends, work, dessert, shoes, accessories, clothes, and then way, way, down, barely even making the bottom of the list is my hair. I shampoo and condition it. Sometimes I brush it. And, let's be honest, sometimes I don't even do that. I only bust out the dryer/straightener/curling wand in emergency situations where I’m called upon to look extra polished – say for a parent-teacher interview, an editor preview, or Fashion Week. So my day-to-day hair routine consists of (what I like to think of as) 'beachy' waves (read: let’s fall asleep on wet hair and see what happens) and loads of chignons, ponytails and cute hats. The first step, as they say, is admitting you have a problem: my life is a series of hair fails. 

So, when I was asked to partner with Clairol for their “Shift a Shade” campaign, complete with a colour update from Clairol Consulting Colourist, Luis Pacheco, a session with pro makeup artist, Patrick Rahme, and a fashion consult with super stylist Alexandra Melancon, to be documented at an all-day video shoot at Hair on the Avenue no less, I was stoked. It has been one of my perennial resolutions to make my hair a priority and given that I've started to sprout a few greys, colour seems like the best place to start. (if you can relate, print out this $2-off coupon for Clairol Nice n' Easy)

I've always wondered what it would be like to play celeb for a day and let a team of pros have their way with me. Or my hair at least. You know what I mean. Will they turn me into a bombshell Jessica Rabbit redhead? Or a bubbly blonde? Or perhaps I'll be transformed into a deep, dark, sultry brunette. I'll be sure to report back with my pics and the big video reveal from our Clairol shoot. Eeek! How exciting is this?! Stay tuned...  

Go bolder. Go warmer. Go deeper. Go golder. With our broadest spectrum of natural looking shades, you can change it up and still look like your most amazing you. Get inspired and #shiftashade. Nice ‘n Easy with Colour-blend Technology is available in 44 shades. For more information visit Clairol.ca.  

Disclosure: This post was brought to you by Procter & Gamble via Glam Media Canada. The bloggers were compensated for the Clairol Shift A Shade campaign and were asked to review our products. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Procter & Gamble.