Tiger of Sweden Opens in Toronto

The new Tiger of Sweden Toronto flagship at 56 Ossington Ave.

Whether it's edgy songstresses (Lykke Li, anyone?), famously well-dressed Stockholm Street Style-ers or wicked home décor, Sweden always seems to be at the cusp of what's cool. One of the country's coolest exports, Tiger of Sweden, officially fêted its new Toronto flagship last night with the city's fashion elite at its brand new Ossington Street store.

Established in 1903, Tiger of Sweden's philosophy focuses on modern design and perfect fit.  “Internationally, Scandinavian fashion is receiving well-deserved recognition for its distinct aesthetic, attractive cuts and cool factor,” said David Thunmarker, CEO of Tiger of Sweden. “As a brand, we’re thrilled about the opportunity to present our collections in a discerning and fashion-forward market such as Toronto.”

The 3,600 sq. ft. Toronto flagship carries the men's and women's Tiger of Sweden and Tiger of Sweden/ Jeans Collections as well as footwear and accessories. 

Check out pretty people pics from last night's party below (Photos by Ryan Emberley) xx

Tiger of Sweden CEO, David Stunmarker raises a glass

Pretty party-goers who make me wish I didn't cut my hair

Zoomer Magazine's Fashion Director, Derick Chetty

Photographer Katherine Holland and ET Canada's Roz Weston

Avi Raphael (of SlavinRaphael) with Annie and Dancing Queen daughter, Georgia. 

Greta Constantine's Jesse Greene (we can see you, Jesse!) and Shinan Govani of the National Post

The pretty D.J spinning her mad, mad beats.