Friday, January 13, 2012 at 1:10PM Sneak Peek: Joe Fresh Spring 2012
The Joe Fresh tech tee ($19) and maxi skirt ($69) from the Spring 2012 Collection, vs. Jason Wu Spring 2012 (photo courtesy style.com) My wallet might be a bit biased, but it chooses the Joe Freezy
I headed to Toronto this week for the Joe Fresh Spring 2012 preview and was excited to see what the brand had in store for the frugal and fashionable this season. Though I'd already seen the runway show back in October, it's always different seeing the line up close, without the distractions of the lights, flashbulbs and general frenzy of the catwalk.
The Joe Fresh team had assembled the collection in a stark white space and as many editors remarked, it felt like a breath of fresh air. The colours this coming season are totally on-trend - a palette of bright sorbets and citrusy hues that pop against white, black and denim. Though Joe Fresh hasn't abandoned its well-loved staples of easy knits and nautical striped shirts, the runway line has expanded dramatically, meaning we'll actually be able to get our hands on more than a few fashion pieces this spring. Plus, the men's line really pushes the envelope, with printed blazers and pants and colourful separates that I can't wait to get on my husband (if he'll let me :) RLR's Must-Have's: The navy and red printed blazers ($149 each), the green riding jacket ($189) the fun, patterned shirts ($24-$29), and the orange-soled white oxford shoes ($59)
For women, I was most impressed with the way Joe Fresh has attended to the details that perhaps were lacking in seasons past; the sweet little buttons on a striped boatneck tee ($24), the patterned lining on a pair of slipper flats ($49) and the neoprene collar on a highlighter orange blazer ($149) all make the collection feel a little less grocery-store and decidedly more glam. The colours, too, were bang on, with gutsy, saturated brights making a statement on everything from sweaters to pants to tees. The bold yellow maxi-skirt/tech-tee combo will be a hot item once it arrives in stores this spring, the orange version having just graced the cover of the February Flare. A Joe Fresh insider confided to me that they had just sent the skirt to Oprah last week. Eek! Plus, the fabrics this season feel surprisingly luxe, from the cool scuba tees ($39) to the stretchy striped dresses. RLR's Must-Have's: The bright maxi skirt ($69), the neon blazer ($149), the stripe tank dress ($29), the printed slim pants ($29), the print loafer pumps ($49), the marine dress in navy w orange and blue w green ($29 each), the clear lucite bubble necklace, the contrast collar shirts ($29), and the wide-leg colour jean ($49).
As a girl who lives in a tiny town, I'm left wondering how much of the fashion-forward collection will actually make it to the St. Thomas Superstore. And yet, as the company continues to grow, I feel like the brand is making high-heeled stomps in the right direction by bringing more and more of the runway to our closets, at a still-affordable Joe Fresh price.
Happy Friday to you! xo
For more pics of the collection (and to start your shopping list), click on the thumbnails below: (all pics by RLR)
Reader Comments (2)
The Lucite ball necklace is Joe Fresh too???!!!
it IS! except, verdict's still out as to whether or not it will actually be produced for stores. i'll ask the joe fresh girls to keep me in the loop and will let you know when/where so we can all get one :) amazing, right?