Isabel Marant Teams Up with H&M

Designer, Isabel Marant, with Margareta van den Bosch, Creative Advisor at H&M.Photo courtesy H&M

OMG. OMG. OH EM GEEEE. H&M has teamed up with Parisian designer Isabel Marant for Fall! The Parisian chicster has attracted legions of devoted fans (myself inclus), hoping to achieve effortless style with her perfect mix of boho ease, urban attitude and rockstar spirit. For H&M, Marant will create a wardrobe of must-have clothing and accessories for women, men, and teens inspired by her signature style. 

“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honour. I aim at creating something real – something women want to wear in their everyday lives, with a certain carefree style. I think this is very Parisian: you dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” says Isabel Marant.

No word yet on exactly how the collection will look (I expect Marant is laissez-faire like that), but I hope there are sweaters, tees, and minis and tonight, I will be dreaming of booties. Not Marant's booty - I mean, her shoes, évidemment.

Mark your calendars (and prepare to queue up): The Isabel Marant pour H&M Collection will hit select H&M stores worldwide on November 14th, 2013. Check out the vid below for a glimpse: