FRESH EXPEDITION: Backstage and Front Row at the Joe Fresh Fall 2014 Show

Photos courtesy Joe Fresh & George Pimentel Photography (bc my iPhone 4 sucks)

I'm a lucky girl. As a Joe Fresh #virtualfrontrow Blogger, I scored an all-access pass to the Joe Fresh Fall 2014 show on Wed night, the most coveted ticket at Toronto Fashion Week, including a backstage pass and an invite to the intimate after-party at LEE. It's no secret that, all affiliations aside, I am a superfan of Joe Fresh. But for Fall 2014, Mr. Mim outdid himself with a collection that looks characteristically fresh and wearable, but noticeably elevated. As I blogged about earlier Joe Fresh is set to take over the fashion world quite literally over the next few years, with plans to open up 120 stores in 23 countries covering the Middle East, Europe, North Africa and South Korea. Anyone hoping to compete on an international level has to step up one's game, and Joe looks primed to do just that.

The loden green, golden brown, sophisticated greys and pops of signature Joe Fresh orange made for the perfect non-black palette for the colder months - v. Michael Kors-esque which I loooved. While the colours were rich, the details were surprisingly decadent, too, with oversized accessories (cocoon scarves, clutches and fur-trimmed toques), zipper details on pant legs and plush feathery faux-furs that looked far from budget, though we all know that budgets won't be busted with this collection. Overall, one of my favourite collections from Joe Fresh yet. And as I said yesterday, much as I love them both, Joe Mimran > Kim Newport-Mimran this season, don't you think?

Scroll down for the full Joe Fresh Fall '14 experience - they edited the last song out of the runway video below so click on the SoundCloud link to hear the #selfie track by The Chainsmokers that closed the show. I'm calling it: this is the new 'Baby Got Back' of the 2010's so you'd betta download it stat.

 

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Joe Fresh Fall Winter 2014 Fashion Show from Joe Fresh on Vimeo.

Comments

[SL]

Love this:) even though i do not want to talk/see winter for a very looooooong time:)