Joe Mimran Leaves Joe Fresh, Joins CBC's Dragons' Den

Photo via George Pimentel

When it was announced a few days ago that Joe Mimran was leaving Joe Fresh - his namesake, his fashion baby - the Canadian fashion community reeled. It seemed like an odd decision to leave a successful company at the top of its game, right in the midst of its global takeover. So what was it? Was there someone else? Was he tired of people thinking his last name was 'Fresh'? Was he simply over the colour orange? I couldn't imagine why he'd leave Joe Fresh unless tempted by an even better opportunity. Turns out I was right. 

Joe Mimran will be joining CBC's Dragons' Den as the hit show's newest judge. The 62 year-old fashion vet is a natural choice, having built some of Canada's most successful fashion brands including Alfred Sung, Caban, Club Monaco, and most recently, Joe Fresh.  Though Joe leaves his day-to-day duties behind, he will remain the founder and brand ambassador of Joe Fresh. 

Season 10 of Dragons' Den starts shooting next month and will air Wednesday nights at 8 pm on CBC. As an avid DD junkie, I cannot wait to see Mr. Mim in action. One thing I can guarantee? There will be loafers. Oh yes, there will be loafers.