Sarah Stevenson Debuts Collection for Target

Photos courtesy Target

The Sarah Stevenson for Target collection was unveiled at an intimate fashion show last night in Toronto, which I could not attend because (broken record) we are packing. Still. Humph.  As the winner of Toronto Fashion Incubator’s New Labels® fashion design competition in 2013, Stevenson was given the rare chance to create an exclusive Target collection.  The 15-piece Sarah Stevenson for Target collection features  dresses, blouses, pants and a statement blazer ranging from $24.99 to $59.99, making it the most affordable clothing collab at Target to date.   

“I’m so grateful to have had this opportunity with Target and TFI,” said Stevenson.  “It’s been such a great learning experience and I am really proud of my collection and how my vision came to life.  I’m excited to see my designs on the streets in addition to the different style interpretations and pairings by everyday women.”

The pretty collection stays true to Stevenson’s romantic aesthetic, featuring richly-hued florals and feminine, sophisticated styles.  One of the few designers to still create fabrics herself, Stevenson was inspired by flowers she saw throughout Toronto last spring. The result? A few blouses, silky pants and dresses that will be promptly added to my closet once the collection hits stores.

Mark your calendars: the collection launches in stores on March 23, 2014! But first, make your shopping list below...

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A Sneak Peek at Target's Spring 2014 Collection

Models show off some lovely finds from the Target Spring '14 Collection.

Anytime I feel blah, I can count on Target to brighten things up. And so, I headed to the Target Spring Preview in a Toronto snowstorm last week, hoping for some warmth on a very frigid day. The minute I walked into The Spoke Club, I could feel the spring thaw. Pretty models showed off colourful minis, shorts and dresses, the racks were loaded up with bright spring beauties for the whole fam, and buckets upon buckets of fresh cut flowers made the whole showroom smell like a garden in bloom. 

From beautiful beauty picks to Kelly Wearstler-esque home decor lust-haves, there's plenty to covet at Target for Spring '14...

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See the Peter Pilotto for Target Lookbook

Photos courtesy Target

Massive apologies for being MIA these past few days. I was in TO shooting my latest round of TV segments for the iVillage Minute and then spent yesterday at the Shangri-La for my sister's 40th. A morning at the Miraj Hammam Spa plus lunch at Bosk can transform you from highly stressed to incredibly chilled out and baby soft in a matter of two hours. Worth every single penny. 

Digression aside, I'm back at it and had to share these new pics from the Peter Pilotto for Target collection. Peter who? Doesn't really matter (fashion designer, good enough to be picked up for a Target collab). I went to the Target Spring Preview last week to see the pieces in person and they are even prettier in real life - silky soft fabrics and super vibrant summer colours perfect for surfer girls and wannabes alike. 

I am dying over the dresses, the long-sleeved stretchy shirts and the clutches, and luckily at $14.99 to $79.99 for apparel and $16.99 to $39.99 for accessories, it looks as though I might actually be able to pick up the things on my wishlist without destroying our family budget. That is, IF (and it's a big IF) everything doesn't get scooped up before I get in the door. There is one massive benefit to living outside of the city: namely, not having to fight OOC throngs of other ravenous fashionphiles when new designer collections arrive at Target. This should be a consideration in quality of life studies and real estate reports, non?

Mark your calendars! The Peter Pilotto for Target Collection launches in Target stores nationwide and at Net-a-porter.com on February 9th. Cannot wait! 

xx

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