Back in Black: The Joe Fresh Fall '13 Show

Canadian supermodel Heather Marks goes Parisian punk at the Joe Fresh Fall 2013 show

The crazy pre-show scene at World MasterCard Fashion Week

My mad matchy-matchiness from last night (Joe himself approved - yes!) 

All runway photos by George Pimentel, Video made by me on Vine

I'm back from World MasterCard Fashion Week and ready to sort out all of my pics from the tents but before I do, had to post photos from last night's Joe Fresh show.  For Fall '13, Joe Mimran was influenced by Paris, the Sex Pistols, and the '90s punk movement, done up almost entirely in black -  a decided departure from the happy brights so synonymous with Joe Fresh.

Though maybe not as universally likeable a collection, it was a really nice change of pace for the brand and I loved the edginess of it all. The studded pieces, the white chunky turtleneck and that liquid black blazer will all be moving into my closet come Fall.  Thoughts? Loves? Leave your comments below and let me know!

Check back soon for more Fashion Week pics from David Dixon, LINE Knitwear, Mackage (amazing show) and more, plus street style snaps I shot at the tents, and a few pics of what I wore. K, time to nap - last night's after-party completely did me in. Zzzz.... 

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20 Questions with Joe Mimran

Joe Mimran of Joe Fresh fame at World MasterCard Fashion Week - Photo courtesy George Pimentel

I didn't think he'd actually respond.  I mean, Joe Mimran is probably the busiest guy in fashion (this week especially) and let's face it - I'm not Flare or The Globe & Mail.  On a whim, I sent 20 questions off to his PR team on Thursday and on Friday, the answers appeared!  Love that he took the time to help a blogger out, LOVE Joe Fresh and can't wait for the Fall '13 show and after-party tonight at World MasterCard Fashion Week. Squee!

Read on for what’s on his playlist, how he likes his martini, and what really makes Joe Fresh tick.

 1. Which of your collections are you most proud of so far?

I am proud of all of my collections, but I am always most excited by the collection I am working on at the moment. And as soon as the show is over I’m already thinking about what will come next

2. Do you get nervous when your wife and daughters go shopping?

No, my wife and children all have excellent taste.

3. What are your favourite restaurants in Toronto?

Harbord Room, Sotto Sotto, Giancarlo

4. Who do you rely on most in your business?

My whole team – every aspect of the business from supply chain to visual merchandising to marketing plays a key role in the success of Joe Fresh.  And of course, our loyal customers.

5.  Slippers vs. dress shoes. Discuss

Slippers – classic and so comfortable.

6. Favourite drink?

Martini – very dry, very cold – shaken.

7.  When you were little, what did you want to be when you grew up?

I’ve always loved the arts but balanced my interest in art and design with a business degree.

8. What do you eat every day for breakfast?

Fresh squeezed vegetable juice.

9. What’s one piece from Joe Fresh that every woman should own?

A striped t-shirt.

10.  What is your favourite book?

I recently enjoyed Patti Smith’s inspiring memoir, Just Kids.

For my full interview for iVillage.ca, click here but first, check out the super cute new Joe Fresh ad featuring Joe's fave song by Sam and the Womp. Crank it up!