20 Questions with Joe Mimran

Joe Mimran of Joe Fresh fame at World MasterCard Fashion Week - Photo courtesy George Pimentel

I didn't think he'd actually respond.  I mean, Joe Mimran is probably the busiest guy in fashion (this week especially) and let's face it - I'm not Flare or The Globe & Mail.  On a whim, I sent 20 questions off to his PR team on Thursday and on Friday, the answers appeared!  Love that he took the time to help a blogger out, LOVE Joe Fresh and can't wait for the Fall '13 show and after-party tonight at World MasterCard Fashion Week. Squee!

Read on for what’s on his playlist, how he likes his martini, and what really makes Joe Fresh tick.

 1. Which of your collections are you most proud of so far?

I am proud of all of my collections, but I am always most excited by the collection I am working on at the moment. And as soon as the show is over I’m already thinking about what will come next

2. Do you get nervous when your wife and daughters go shopping?

No, my wife and children all have excellent taste.

3. What are your favourite restaurants in Toronto?

Harbord Room, Sotto Sotto, Giancarlo

4. Who do you rely on most in your business?

My whole team – every aspect of the business from supply chain to visual merchandising to marketing plays a key role in the success of Joe Fresh.  And of course, our loyal customers.

5.  Slippers vs. dress shoes. Discuss

Slippers – classic and so comfortable.

6. Favourite drink?

Martini – very dry, very cold – shaken.

7.  When you were little, what did you want to be when you grew up?

I’ve always loved the arts but balanced my interest in art and design with a business degree.

8. What do you eat every day for breakfast?

Fresh squeezed vegetable juice.

9. What’s one piece from Joe Fresh that every woman should own?

A striped t-shirt.

10.  What is your favourite book?

I recently enjoyed Patti Smith’s inspiring memoir, Just Kids.

For my full interview for iVillage.ca, click here but first, check out the super cute new Joe Fresh ad featuring Joe's fave song by Sam and the Womp. Crank it up!

Spring Fling

Leather School Bags, Joe Fresh, $99 each. Photo courtesy Joe Fresh

Back to work, back to the grind, and a headache's en route to my too-relaxed mind.  

Mondays can be a real shock to the system; which is why I was thrilled to come across these cool leather school bags from Joe Fresh.  Briefcases/laptop bags don't often turn my crank but these are both pretty and practical - sort of like a spoonful of sugar for your work week. I plan on getting the white one to tote around during World MasterCard Fashion Week in Toronto. It looks sturdy enough to handle my laptop, a pair of heels, and any treats that come my way, while simultaneously satisfying the street-style paps lurking outside.

One other thing that makes this particular Monday a little easier? It's March! Could not be more thrilled that spring is almost here...xx

Joe Fresh Spring '13

Johanna (aka rlr mini) and I hit up the Joe Fresh Spring '13 Show

Here's my hot-mess pretzel look (read: I sprinted to the shows after my train arrived late), as papped by FLARE Magazine (left) and after - hair down, heels on, basking in the post-show glow (right).  

As tweeted by rlr mini, "Can you spot the @realliferunway in her natural habitat?"

The Joe Fresh finale.  See Jeanne Beker in the front row?

I could go on and on...Really I could.  But it's Friday at 4:00.  It's been a very long week, and it's Pizza/Movie Night at our house.  Yay! A picture (or 60ish in this case) says a thousand words and so I'll leave you with photos from Wednesday's Joe Fresh Spring 2013 show - always my favourite at World Mastercard Fashion Week.  For Spring, it was a mash-up of '60s mod, with graphic black & white prints, pops of bright yellow, soft blue and metallics, with a cameo by '60s model, Pat Cleveland.  So cool, so fun, so very Joe. My favourite looks? The white Pierrot-collar blouse with the pleated yellow skirt, the croco suit (w matching handbag - yum!), the Hitchcock-esque grey bird print pants with the printed blouse, and pretty much all of the metallic looks at the end.  Thanks for the invite, Joe!  More fashion week pics (including my fateful front row seat at Lucian Matis) next week.  TGIF! xoxo

Photos by George Pimentel

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