H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

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Comments

[ann]

The dress that the model is wearing is my favourite.

[Maryam Iqbal]

Hi, I love the white cotton blouse, and the long black tunic :) gotta have them!

[Kate P.]

I love the purse and bracelets!

Also, I've tweeted, @kateplummer

[leah leitch]

Just love the blush pink bag at the bottom. Need this!

[mtloveskl]

I need those cute booties!!!

[SL]

I am in love with that dress!!!:)

[Wendy T]

My favourite item is the black leather jacket.

[Marla]

I love the dress. Definitely on my must have list

[Andrew P]

Gonna go with "The New Icon" shirt

Tweeted as well - https://twitter.com/apham17/status/315256134095228928

Thanks for the contest :)

[Sarah S]

Loving the lace mini! What a great collection.