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Friday
Mar222013

H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

 

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

 

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References (4)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Response: UK Models Review
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Kohl's is thrilled to offer customers the chance to win a $1000 Gift Coupon by simply participating in our feedback survey at https://www.kohlsfeedback.page/. Don't miss out on this amazing opportunity! Open to US residents only.

Reader Comments (97)

My must have piece is the large tote bag! Perfect for taking to the beach, going to work or as an everyday summer purse!

March 25, 2013 | Unregistered CommenterRebecca

My MUST have piece is definitely the leather jacket. It’s edgy with all the right details!

March 25, 2013 | Unregistered CommenterDiane

The white fringe jacket is beyond cool!

March 25, 2013 | Unregistered CommenterLisa

The New Icons T-Shirt and Stetson type hat look pretty awesome.

March 25, 2013 | Unregistered CommenterArjun R.

I love the tan purse, the long black skirt, and also the black leather jacket. These would make a great basis for some fab. outfits.

March 25, 2013 | Unregistered CommenterChalbe

Love the New Icons t-shirt!

March 25, 2013 | Unregistered CommenterAngela Bellini

I'm loving the dreamy lace skirt.

March 25, 2013 | Unregistered CommenterEmily Renner Wallace

I love that white bag!

March 25, 2013 | Unregistered CommenterJoyce L

My "MUST HAVE" is the dress!! I love the black and white print, its something that can be dressed up for a night out, or worn during the day, I LOVE it!!! I just had a baby, and I'm working on getting back into pre-baby shape, I think this dress will make me feel like a "yummy mummy" I want it!!!!

March 25, 2013 | Unregistered CommenterChantelle M

Love the handbag. The colour and style is great :)

March 25, 2013 | Unregistered CommenterAndie M

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