H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)
Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M
With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off. For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style. Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!
The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees. Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.
To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:
1) Leave a comment below telling me your must-have piece from the collection.
2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'
3) Contest closes next Thursday, March 28th at 5 p.m.
GOOD LUCK! XX
Check out the full collection by clicking through the slideshow below:
Reader Comments (97)
My must-have piece from the collection the dress of Daphne Groeneveld on the picture. I want it ... NO! I NEED it! I love the ''THe new icons'' t-shirt too! This collection is beyond perfect ! H&M is getting better and better.
Love that vest!
I''m LOVING the leather ankle boot. I have so many things that this would perfectly go with. The whole line looks fantastic!
My fave piece is the moto leather jacket!
My must have would be the off duty leather jacket... Nice!
I'm a big fan of graphic t - so, I really like the tshirt with "the new icons" printed on!
The Dress, The Dress, The Dress!!!!!!!!!
Those high boots are a must have, with a pair of super cute shorties and a solid tank. Let's get those boots a walkin!
The accessories are to die for!! And they'd make an outfit look runway detailed.
Tweeted too! @Hey_itsG
I like that New Icons t-shirt. It would pair nicely with a pair of dark skinny jeans.