H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

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Comments

[Mariella]

Don't know if this is too late--I read a tweet that says this contest ends at midnight. Either way, that leather jacket is awesome!

[Diana F.]

Don't know if I'd actually wear it but I love the fringed necklace

[Michelle @ A Healthy Mra]

I love love LOVE the cream leather purse!

[Donna]

that leather jacket is badass!

[Amy]

The lace skirt is amazing! H&M is always the best.

[realliferunway]

Thx for all the great entries, everyone!
Contest is now closed - I'll announce the lucky winner after the long weekend :)
Happy Easter!
(\__/)
(='.'=)
(")_(")

[realliferunway]

And the winner of the $200 GC to H&M is....
TASHIEKA! Congrats to you and thanks everyone else for the great entries!
See you at H&M on Apr 11th - I'll be the one with elbows flying ;)
xx