Friday, March 22, 2013 at 10:02AM H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)
Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M
With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off. For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style. Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!
The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees. Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.
To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:
1) Leave a comment below telling me your must-have piece from the collection.
2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'
3) Contest closes next Thursday, March 28th at 5 p.m.
GOOD LUCK! XX
Check out the full collection by clicking through the slideshow below:
Reader Comments (97)
Must have that gold bracelet with pointed cone ends! LOVE,
My must have would have to be the black hat!! Dress it up dress it down its a true staple!!
I love the black leather jacket!
Tweeted: @eleenie
Everything from H&M is must-have, in all honesty I have a serious addiction to H&M, seriously. Being 24weeks pregnant with my 3rd child an absolute must-have is the gorgeous beige bag with gold detailing, LOVE it!!!
My must have piece would have to be the dress!!!
Decided to make a poem:
I can't be a model like Daphne Groeneveld, Liu Wen, Joan Smalls or Lindsey Wixson.
But thanks to H&M now I can dress like them, with their model off-duty collection.
My favourite must have piece is the black skirt with the slit,
Causal or dressed up it is sure to be a hit.
I'm already picturing it blowing in the wind with a flower crown in my hair,
and at night at the bar making all the boys stare.
It's the piece I can't resist,
Out of this collection it's my pick.
The New Icons t-shirt
Loving the large beige bag and the sheer maxi skirt!
Love the leather jacket! It goes well with everything!
I want 1 of each. Is that allowed?