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Friday
Mar222013

H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

 

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

 

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References (4)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Response: UK Models Review
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Kohl's is thrilled to offer customers the chance to win a $1000 Gift Coupon by simply participating in our feedback survey at https://www.kohlsfeedback.page/. Don't miss out on this amazing opportunity! Open to US residents only.

Reader Comments (97)

all the jewelry :)

March 27, 2013 | Unregistered Commenterkristina

Must have the bag - that neutral hue will complement everything

March 27, 2013 | Unregistered CommenterCandice

I am really loving that dress!! Great collection H&M!

March 27, 2013 | Unregistered CommenterJen

I love the bag!!

March 27, 2013 | Unregistered CommenterJen

I like the black jacket and the boots

March 27, 2013 | Unregistered Commenterwondergirl

LOVE all the cool accessories!!

March 28, 2013 | Unregistered CommenterYeewan

Entering! Hope I win.

Everyone check out JERRLIFE.COM

March 28, 2013 | Unregistered CommenterJ.R.

loving the "the new icons" tee. simple and easy to wear.

March 28, 2013 | Unregistered CommenterDebbie Wang

My MUST HAVE pieces - the black skirt with the black sheer overlay AND the stunning white leather bag!!
Love them!

March 28, 2013 | Unregistered CommenterMichelle Z

I love, love, love those booties!

March 28, 2013 | Unregistered CommenterDinah

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