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Friday
Mar222013

H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

 

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

 

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References (4)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Response: UK Models Review
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Kohl's is thrilled to offer customers the chance to win a $1000 Gift Coupon by simply participating in our feedback survey at https://www.kohlsfeedback.page/. Don't miss out on this amazing opportunity! Open to US residents only.

Reader Comments (97)

Like the short boots

March 25, 2013 | Unregistered CommenterSharon K

The bag. Loooove the bag!!

March 25, 2013 | Unregistered Commenteramandakspoh

Hello Real Life Runway!
H&M has been my go-to place for a long time and I'm always excited to see the new stuff. This new New Icons pre-summer campaign makes me think how hot this season will be. I am in love with Liu Wen's collection! I can already see myself wearing the ensemble this spring. I'm really feeling the RocknRoll hippie vibe and I think I would be perfect choice for me :) Festival season, school is wrapping up and I'm in need of a new closet.Just looking at the leather jacket, dynamic frindge purse, western boots and hippy skirt.. YES I DESESPERATLY WANT IT
thanks for keeping us updated with trends .. you rock
@veroniqueforhm I tweeted about it and it's on my page

March 25, 2013 | Unregistered CommenterVeronique C

Glad everyone's as excited about this collection as I am. Hurry up April 11th! x

March 25, 2013 | Registered Commenterrealliferunway

My favorite piece from the collection is the definitely the dress.i just love it!!

March 25, 2013 | Unregistered CommenterRaluca

My must have piece is the black leather jacket! Super chic!

March 25, 2013 | Unregistered CommenterNadia H

Ya those tall boots and those shorts would be awesome!!

March 26, 2013 | Unregistered CommenterErnesto

This is amazing! My must-have piece is those black booties - they are pretty bad ass, but still incredibly chic.

March 26, 2013 | Unregistered CommenterNatalie

Love that jacket!!!!

March 26, 2013 | Unregistered CommenterHeather

Im in love with that leather jacket

March 26, 2013 | Unregistered CommenterKat Kalyn

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