Friday, March 22, 2013 at 10:02AM H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)
Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M
With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off. For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style. Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!
The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees. Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.
To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:
1) Leave a comment below telling me your must-have piece from the collection.
2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'
3) Contest closes next Thursday, March 28th at 5 p.m.
GOOD LUCK! XX
Check out the full collection by clicking through the slideshow below:
Reader Comments (97)
Tweet: https://twitter.com/PinkKalyn/status/316687805294202881
The black vest with the embellished metallic detail is STUNNING! Would love to own this piece. Fingers crossed!
That leather handbag w the croc and studds is fabulous!!!
My must have piece is the leather Jacket!!
My must have piece is the leather Jacket!!
I have never in my life owned a "Leather Jacket", ever since I saw "Can't Buy Me Love" an 80s movie, I've been dying to have one!!! The one from the collection will the perfect thing to add in my wardrobe, and make my dream of owning one finally come true!!
Thanks (Also tweeted @Melissadacruzz)
I like the black shorts with the lacing on the side. A super sexy twist on a pair of normal black shorts!
Love the vest and graphic tees.
I want the ankle boots!
My must-have piece from the H&M collection is this cute lace short. I will definitely wear it for a festival or a night out with my girls! H&M clothes are good for every occasions :)