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Friday
Mar222013

H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)

 

Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M

With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off.  For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style.  Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!

The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees.  Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.

To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:

1) Leave a comment below telling me your must-have piece from the collection.

2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'

3) Contest closes next Thursday, March 28th at 5 p.m. 

GOOD LUCK! XX

Check out the full collection by clicking through the slideshow below:

 

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References (4)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Response: UK Models Review
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree) - Canadian Fashion and Style Blog - Real Life Runway
  • Response
    Kohl's is thrilled to offer customers the chance to win a $1000 Gift Coupon by simply participating in our feedback survey at https://www.kohlsfeedback.page/. Don't miss out on this amazing opportunity! Open to US residents only.

Reader Comments (97)

I would have to say a close race between the leather jacket and the belt. But if I must pick only one then the leather jacket.

March 22, 2013 | Unregistered CommenterJoanne H

I love the long overlay skirt with the mini skirt lining. That is perfect for dinner while on a beach vacation.

tweeted for bonus entry too!

March 22, 2013 | Unregistered Commenterzahra p

Love that skirt!

March 22, 2013 | Unregistered CommenterJenny

I'm obsessed with that embellished vest!

March 23, 2013 | Unregistered CommenterKaren

I neeeeed that leather jacket! I'm loving H & M!

March 23, 2013 | Unregistered CommenterMallory

I love the sheer maxi dress! That with some gorgeous sandals would make a great summery night outfit.

March 23, 2013 | Unregistered Commenterteezytizzle

THE must have look from this collection is hands down the dress. It. Is. Eve.Ry.Thing... and more!!!

March 23, 2013 | Unregistered CommenterAexis

I love the dress!

March 23, 2013 | Unregistered CommenterAudrey

I've fallen in love with the pink bag--it looks so sharp and dreamy! :D

March 23, 2013 | Unregistered CommenterAnnie Gong

That leather jacket looks so nice on the model, I would love to rock it too.

March 23, 2013 | Unregistered CommenterStephanie

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