Joe Fresh to Launch Online Shop

This is good. This is exciting. Because while we non-Torontonians/Vancouverites/Montrealers can already shop our local Joe Fresh stores (and shop them, we do) we rarely ever get the really good stuff - the fresh off the runway collections, the super trendy Joe Fresh pieces so prevalent in the big city stores. Thanks for spreading the love Mr. Mimran. And if you have yet to see the full array of what Joe Fresh designers dream up, just you wait...

x

T.G.I.F.

A selfie I took today on Instagram

It's Friday and it finally feels like summer! Don't you just love weekends? Speaking of, why am I working at 5:30 on a Friday? Nope, can't think of a very good reason either. Oh, except I did want to share my latest scores: mirrored aviators from the men's section at Joe Fresh, a cool red necklace from H&M and a pretty navy dress from Smart Set. Love! You can't see the shoes but I'll leave those until next week. I could go on and on...

Hope you have the best weekend!

xx

Back in Black: The Joe Fresh Fall '13 Show

Canadian supermodel Heather Marks goes Parisian punk at the Joe Fresh Fall 2013 show

The crazy pre-show scene at World MasterCard Fashion Week

My mad matchy-matchiness from last night (Joe himself approved - yes!) 

All runway photos by George Pimentel, Video made by me on Vine

I'm back from World MasterCard Fashion Week and ready to sort out all of my pics from the tents but before I do, had to post photos from last night's Joe Fresh show.  For Fall '13, Joe Mimran was influenced by Paris, the Sex Pistols, and the '90s punk movement, done up almost entirely in black -  a decided departure from the happy brights so synonymous with Joe Fresh.

Though maybe not as universally likeable a collection, it was a really nice change of pace for the brand and I loved the edginess of it all. The studded pieces, the white chunky turtleneck and that liquid black blazer will all be moving into my closet come Fall.  Thoughts? Loves? Leave your comments below and let me know!

Check back soon for more Fashion Week pics from David Dixon, LINE Knitwear, Mackage (amazing show) and more, plus street style snaps I shot at the tents, and a few pics of what I wore. K, time to nap - last night's after-party completely did me in. Zzzz.... 

• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 
• 
• 
• 
   
• 
• 

 

20 Questions with Joe Mimran

Joe Mimran of Joe Fresh fame at World MasterCard Fashion Week - Photo courtesy George Pimentel

I didn't think he'd actually respond.  I mean, Joe Mimran is probably the busiest guy in fashion (this week especially) and let's face it - I'm not Flare or The Globe & Mail.  On a whim, I sent 20 questions off to his PR team on Thursday and on Friday, the answers appeared!  Love that he took the time to help a blogger out, LOVE Joe Fresh and can't wait for the Fall '13 show and after-party tonight at World MasterCard Fashion Week. Squee!

Read on for what’s on his playlist, how he likes his martini, and what really makes Joe Fresh tick.

 1. Which of your collections are you most proud of so far?

I am proud of all of my collections, but I am always most excited by the collection I am working on at the moment. And as soon as the show is over I’m already thinking about what will come next

2. Do you get nervous when your wife and daughters go shopping?

No, my wife and children all have excellent taste.

3. What are your favourite restaurants in Toronto?

Harbord Room, Sotto Sotto, Giancarlo

4. Who do you rely on most in your business?

My whole team – every aspect of the business from supply chain to visual merchandising to marketing plays a key role in the success of Joe Fresh.  And of course, our loyal customers.

5.  Slippers vs. dress shoes. Discuss

Slippers – classic and so comfortable.

6. Favourite drink?

Martini – very dry, very cold – shaken.

7.  When you were little, what did you want to be when you grew up?

I’ve always loved the arts but balanced my interest in art and design with a business degree.

8. What do you eat every day for breakfast?

Fresh squeezed vegetable juice.

9. What’s one piece from Joe Fresh that every woman should own?

A striped t-shirt.

10.  What is your favourite book?

I recently enjoyed Patti Smith’s inspiring memoir, Just Kids.

For my full interview for iVillage.ca, click here but first, check out the super cute new Joe Fresh ad featuring Joe's fave song by Sam and the Womp. Crank it up!

Spring Fling

Leather School Bags, Joe Fresh, $99 each. Photo courtesy Joe Fresh

Back to work, back to the grind, and a headache's en route to my too-relaxed mind.  

Mondays can be a real shock to the system; which is why I was thrilled to come across these cool leather school bags from Joe Fresh.  Briefcases/laptop bags don't often turn my crank but these are both pretty and practical - sort of like a spoonful of sugar for your work week. I plan on getting the white one to tote around during World MasterCard Fashion Week in Toronto. It looks sturdy enough to handle my laptop, a pair of heels, and any treats that come my way, while simultaneously satisfying the street-style paps lurking outside.

One other thing that makes this particular Monday a little easier? It's March! Could not be more thrilled that spring is almost here...xx